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Side Hustle Moto Black Hills was born from the minds of us, Shawna and Michael Prugh of the Prugh Design Company. Our stories, well, we won't bore you with all the details, but over the decades of collective experience building award-winning motorcycles and products and creating lifelong connections with people in the motorcycle industry from all over the world, it became a lifelong dream of ours to open our own store that brought together things that we enjoy into your life. Our love of all things mechanical and cool, modern and sleek with purpose and function inspired us to step sideways and start something new.The result is a unique collection of goods and hand-built motorcycles fueled by our lifestyles and experiences.